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Five factors driving people away from your website
You’ve set up your website. You’re spreading the word by social media and email marketing and jump joyfully at the increased numbers of visitors to your business or organisation’s site. But… you’ve...
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Taking Credit Card Payments Online
One of the great things that come with having a website, is the ability to take online payments automatically from credit cards without having to lift a finger, essentially “money while you sleep”. As...
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Conversions with Google Analytics
In our last post we covered the basics of Google Analytics and – hopefully – convinced you of the need to start measuring and tracking your website visitors. We’ve already talked about the fact Google...
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WordCamp Los Angeles 2013
A couple months ago I attended my first WordCamp in San Francisco. I had a good time and found it very productive. When I discovered Los Angeles was having a WordCamp, I jumped on the opportunity. I...
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Staying ahead of the curve
Large companies or government bodies commonly monitor (either directly, or via outsourcing) media and online sources for specific mentions or news of their organisation or industry. Having access to...
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Going Viral – 4 Things to Consider
Apparently as at 30 June 2012*, an amazing 34 percent of the world’s population were Internet users, amounting to almost 2.5 billion people. Naturally that figure is somewhat skewed. While 78 percent...
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Someone is sending spam from my email address / domain
One of the unfortunate things about using email, is the ability for other people (mainly spammers) to fake your email address and send messages from either you or anyone on your domain name. Sometimes...
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Attention-seeking behaviour and SEO
When introducing Google Analytics we briefly explained the concept of Search Engine Optimisation (SEO) – essentially a process which influences the ‘visibility’ of a website or page during online...
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Rich snippets: when more is more
It’s an age-old (albeit 21st century) question; ‘How do OUR websites or online content get noticed by search engines and potential customers?’ The question is even more important when you consider that...
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WordPress 3.7: Automatic updates & what it means
About a month ago (October 2013) WordPress version 3.7 was released. For those not in the know, 3.7 is a “Major release”. A “Minor release” would be something like 3.7.1. Minor releases are usually to...
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WordPress 3.8 – all about the User
We recently shared the excitement that was WordPress 3.7 and no sooner did we finish celebrating its automatic updates when we learn there’s a new show in town. It seems WordPress 3.8 is already upon...
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Backing up your website – better safe than sorry
Most of us keep copies of the important things: birth certificates and wedding photos and as well stuff like house and car keys. It makes sense that we do everything in our power to protect and hold...
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Online advertising – something you may not have considered
Advertising options were once fairly limited. Other than the paper flyers or posters strewn about the streets, most organisations relied on radio, television or print media to promote their goods or...
View ArticleWhy The Business Card Cannot Be Killed
A great read on The Wall Street Journal, about how so many companies have tried to replace the business card but have not succeeded. As The WSJ points out, the search for an electronic replacement of...
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Online security and Google’s 2-step verification process
Google has just introduced a two-step verification process which protects your Google accounts with both your password and your phone. While we may think our accounts and passwords are safe and secure,...
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5 elements of successful email campaigns
Campaign Monitor has delivered over 2.2 million email marketing campaigns, which not only means that a whole lot of paper (and trees) have been spared, but that the company has also learned a few...
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New Australian privacy laws
If you’re an Australian company and collect, keep or use customer or client information then you need to be aware of new privacy legislation which takes effect from 12 March 2014. The new privacy laws...
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Blogging for business
We’ve touched briefly on blogging previously but in case the concept is new to you, then a blog (short for weblog) - at its simplest – is a website or part of a site (a page, for example) which is...
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Responsive vs mobile website design
In 2011 it was predicted that mobile internet usage would overtake desktop internet usage by 2014 and in January this year, that expectation came to fruition with mobile devices accounting for 55% of...
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What’s in a (domain) name?
Our business name is integral to our brand and both reflect – not only the services we offer or goods we provide – but also our organisational values. And in the 21st century part of that branding is...
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